Indie Game Coverage is Quite Lacking
Today I decided to be productive and continue my marketing research for the indie game Venture Forth. We’re at that stage where Early Access is coming to an end, and we need to start contacting the press about the game’s release.
What I’ve come to find out today however, is the struggle most game developers have to go through in order to promote their game anywhere besides their social networks, and it’s kind of strange!
Those who’ve done the research are probably well aware that Pixel Prospector is like that jolly old grandma whose job it is to feed you until you’re well and stuffed. Pixel Prospector does this through having entire lists of useful articles, resources, and websites all related to indie games.
A couple years back they added these resources to a number of google sheets, so if you’re itching for some folks to send your game to for reviews and press releases, look no further than PP’s Video Game Journalizer,
There’s just one problem. A ton, and I mean A TON of these sites are dead, defunct, and buried in the abyss of the interwebs. There are a handful that are still around, but when you look at a list that once contained nearly 50 different sites dedicated to indies, it’s crazy how many didn’t make it.
It’s not as if they’ve died out since then. Quite the opposite! People are releasing new games every day, if not on Steam then on Itch.io or Gamejolt or IndieDB. So why didn’t any of these sites make it?
Some might say that Youtubers and Twitch Streamers were able to do what various press sites could not – engage an audience. You still have your big-time game sites that are the first to get review codes from major game publishers. People still go there to see scores and learn about the game, but in this generation, it seems as if watching someone actually play the game provides much more value than writing about them. Not only that, but it’s a more casual atmosphere that feels welcoming and invites anyone and everyone to join in on the conversation, if not in chat then through comments.
In spite of this ever-growing change in the way we consume information, I still feel like there needs to be more websites sprouting up and promoting indies in particular. We’ve got this over-saturation that leaves so many good games behind, unknown until someone of note discovers them.
I know I can only do so much with my podcast. I wish I could cover new indie games everyday, and let those game developers know that someone enjoyed and appreciated what they set out to create and accomplish.
Until then, I’ll just have to do what I can with what I’ve got now. No worries indie game fans – IGP is here to stay.